Personalised Santa Experiences 22/12/23

Allow us to transport you to a festive wonderland, full of immersive adventures and Christmas delights with our Personalised Santa Experience in the West Midlands!

Visiting Santa and his Elves in the Father Christmas Grotto promises magic, wonder, and festive spectacles like never before!

  • 📅 Available from: 24th November – 24th December 2023.
  • 📍 Location: Three Counties Showground, Malvern, Worcestershire.
  • 🎅 Meeting Santa lasts up to 2 hours.
  • 💸 Prices for Santa tickets start from £48 for an adult and child.

🕒 Opening times:

  • Monday - Thursday: 14:20 - 19:20
  • Friday: 15:40 - 19:00
  • Saturday - Sunday: 10:00 - 19:20

See our calendar page for a complete event timetable.

What's New about our Father Christmas Experience 2023? 🌈

Visiting Santa in 2023 is a magical Christmas experience like no other - easier and more immersive than ever before! Our activity roster this year is stacked!

🤶 Elf Circus

Juggling, diabolos, hula hoops - you name it! Join the Elf Circus Training Academy and receive your Circus Skills pin badge. A fresh, enchanting activity that’s sure to make your experience even more magical!

💌 Special Invitation

Begin the Father Christmas experience with a heartfelt letter from Santa Claus himself, inviting you and your family to create unforgettable memories this winter.

Santa knew all about my little boy and he was amazed!” - Charlotte Higgins

🚗 FREE Parking & More!

Enjoy complimentary parking and immerse yourself in the Christmas market and food quarter with your ticket purchase.

(The Christmas Market is open on Fridays, Saturdays, and Sundays only. Closed on Mondays through Thursdays.)

Why book a personalised Santa experience for your child? 🌈

A truly wondrous journey awaits you this Christmas at the Three Counties Showground, Malvern, Worcestershire. Join Santa and his Elves on this fantastic adventure and allow them to introduce you to a magical world of festive spectacles and unparalleled entertainment.

Our unique Santa's Grotto 2023 experience begins with a special letter from Santa Claus and invites you to celebrate Christmas together as a family this winter and make memories to last you a lifetime.

Santa Experience 2023 is available from 24th November - 24th December 2023

During the Santa Experience, which lasts up to 2 hours, your children can:

  • Decorate a Gingerbread man in the Bakery
  • Craft Christmas decorations in the Toy Workshop
  • Practise their Elf Circus skills in the Academy
  • Write and post your Christmas list in the Winter Village

And that's just the beginning! There's plenty more festive fun and surprises waiting for you and your family to discover!

*The Christmas Market will be open on Fridays, Saturdays and Sundays only from 24th November to 24th December. The market will be closed for visits made on Monday – Thursday.

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The Invitation

Imagine your child's excitement when they receive a personalised letter from Father Christmas* requesting that they visit him and help his elves this Christmas! Look out for the wax-sealed letter dropping through your letter box this winter to mark the official beginning of your Winter Glow Santa Experience adventure!

*Personalised invitations will only be sent for bookings made at least 14 days before your visit. One invitation is sent per booking/family. Winter Glow cannot be held responsible for any letters lost or damaged in the post.

The Winter Village

Join the elves in a new immersive Santa experience for 2023. You will begin your journey in our Winter Village where you will complete Jingle's Cheeky Challenges, discover hidden Christmas delights, seek out our hidden elves and marvel at our festive street performers.

New for 2023 - Join the Elf circus skills training academy and receive your pin badge!

The Toy Workshop

When Santa's Head Elf calls your name, you will be invited into Santa's Toy Workshop - full to the brim with authentic toys, sights, sounds and smells! You will be welcomed by our team of elves and led on a journey to meet the big man himself - Father Christmas!

Meeting Father Christmas

Watch your child's eyes widen with astonishment at this part of the Santa Experience, as Father Christmas asks them personalised questions. Revel in their delight as they receive their very own Nice List Certificate. Plus a special gift picked out by Father Christmas himself!** Will you find him in his office, living room, or preparing his sleigh in the sleigh room?

**Children aged 0-2 receive a storybook, children aged 3 – 12 receive a present, children 13 and over who book a ticket to include a present will receive a chocolate gift (only available in the Santa Experience). 

Mrs Claus' Bakery

After your visit with Father Christmas, you will head to Mrs Claus' Bakery where each child will get to decorate their own Christmas biscuit and visit the old Traditional Sweet Shoppee***, before heading back out into the Winter Village where you can continue to enjoy our performers and festive atmosphere!

Santa's Post Office

Send your very own piece of Elf Mail to Father Christmas and post it through his North Pole Letter Box! This is the perfect opportunity for your children to write to Santa and tell him why they think they should be on the Nice List this year. 

What's included in my ticket?

Each child receives:

  • A personalised invitation per family in the post*.
  • A personalised Nice List certificate.
  • A personalised visit with Santa Claus.
  • A gift chosen by Santa**.
  • Option for professional photography with Santa***
  • Time to explore Santa's Toy Workshop and Winter Village.
  • A biscuit decorating session in Mrs Claus' Bakery.
  • A small drink in Mrs Claus' Bakery.
  • Time to enjoy the entertainment of our street performers.
  • Time to create festive crafts at Chrissy Mess Crafts.
  • Send your letter to Santa or his elves at the Post Office.
  • A chance to complete Jingle's Cheeky Challenges.
  • New for 2023 - Join the Elf circus skills training academy and receive your pin badge.

Each adult receives:

  • A small mulled wine or hot chocolate.

*Personalised invitations will only be sent for bookings made at least 14 days before your visit. One invitation is sent per booking / family. Winter Glow cannot be held responsible for any letters lost or damaged in the post.

**Children aged 0-2 receive a storybook, children aged 3 – 12 receive a present, children 13 and over who book a ticket to include a present will receive a chocolate gift (only available in the Santa Experience).

***Professional photography is optional and not included in the price of your Santa ticket.

****Items bought from the Traditional Sweet Shoppee will be charged additionally, and are not included in the ticket price.

Free onsite parking and entry to the Christmas market* and food quarter. (*The Christmas Market is open on Fridays, Saturdays and Sundays only)

Santa Experiences will not operate on the following dates: 27th, 28th, 29th, 30th of November and 4th, 5th, 6th, 7th, 13th or 14th December 2023.

Meet our Elves

Jingle

Those of you who have ever visited our Grotto, emailed us, or commented on our posts will be familiar with Jingle. He is Santa’s Head Elf, and the ambassador for all things Christmas at Winter Glow.

You can find him down in the Winter Village whizzing around ensuring all things are in place for Santa. A reliable helper, he always gets the job done and is Santa’s main man around the Grotto.

Bells

Second in command to Jingle, our resident deputy elf Bells can usually be found in the sorting office making sure each present is wrapped and ready to go! The most organised of elves, Bells always makes sure that no gift is missed from Santa’s sleigh on Christmas Eve.

Tinker

Tinker is head of the toyshop and can usually be found playing with the toys rather than making them! Appointed Chief Toy Tester by Santa himself, Tinker is in charge of making sure each toy is ready to meet its rightful owner. If you see him, make sure you challenge him to a game of connect 4, it is his favourite!

Postie

Postie is the resident Winter Village Postmaster and can be found in the Post Office sorting through all the letters sent in by children with their Christmas present lists. Her job is especially important as she oversees making sure the toyshop elves make enough of each present to go round! Her favourite thing to do is read all the letters sent in by excited children leading up to Christmas Day.

Peppymint

Peppymint is the personal assistant to Mrs Claus and can be found in the bakery helping to make (and taste!) all the special homemade treats. Peppy hopes to become a master baker elf and already has some tasty ideas. Her favourite thing to do is experiment with new biscuit flavours and test them out on all her fellow elves. So far, the verdict is: delicious!

Zippy

Zippy the Elf is head of the Elf Circus Academy and is always practicing his tricks. He loves to show off in front of his fellow elf friends and all the children visiting the Winter Village. Find him in the circus ring, join the academy and learn some impressive circus skills!

Photography

Brand new this year, take home the special moment your little ones meet Father Christmas with professional photography. Our photographers will be onsite to capture the wonderful memories of your children with the man himself in our Grotto. The perfect Christmas card opportunity, gift or just one for the family photo album. Photography is an optional extra and charged additionally. This is not included in your Santa ticket.

Need to know
  • The Santa Experience runs from 24th November 2023 to 24th December 2023.
  • Please allow at least one hour if booking alongside other attractions. Check our FAQ's for attraction timing examples. The experience takes 1 hour and you will be called to meet Santa at anytime within that timeframe.
  • When selecting your tickets, you must include a base ticket (allows up to 1x adult and 1x child). You may then add on additional adult and child tickets to your order as required. Base tickets range from £48.50 - £60 depending on the date and time of your booking. Each group can be a max of 8 people.
  • Santa Experiences will not operate on 27th, 28th, 29th, 30th November and 4th, 5th, 6th, 7th, 13th or 14th December 2023.
Santa Paws

Did you know that Winter Glow isn’t always just for humans? On our dog friendly nights, we will be opening Santa’s Grotto to all of our four-legged friends for some festive fun. These will be held on Monday 11th and Tuesday 12th December 2023.

Please note that dogs are only permitted on site on our dog friendly nights. These are 11th, 12th and 28th December.

Book now and bring the most wonderful member of your family along to meet Santa, where they will receive their very own gift and of course lots of love from the elves!

Take a look around the new Santa Experience

No ordinary Santa's Grotto, the Winter Glow Santa Experience is on another level with a toy workshop, sorting office, singing reindeer, bakery and lots more!

As one of the only Personalised Santa Experiences in the whole of the West Midlands, you could not find a more magical place to experience Santa in Worcestershire for Christmas 2023.




Our FAQs page features lots of helpful information about all of our attractions. Please Contact Us if you have any other questions.


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Jingle the Elf Recommends

"Don’t forget to tell us all about your family at the ticket checkout to help us create a truly magical and personalised family Santa experience for you and your children."

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