Welcome to Winter Glow – Five amazing festive experiences in Malvern, Worcestershire

Festive fun at Three Counties Showground – 25th November 2022 – 2nd January 2023
NEW FOR 2022 – Indoor Christmas Market & Bavarian Bar

Immerse yourself in all things seasonal, with an impressive line-up of activities and excitement on offer in Malvern this winter.  Build your own Christmas adventure by choosing any combination from the festive experiences below:

Skate on one of the region’s largest covered real Ice Rinks to a playlist of festive tunes. Warm up at our Ice Cafe after your session with a Hot Chocolate or Mulled Wine, and browse our brand new Christmas Market – also open to non-skaters.

Santa invites you via letter to journey through the Winter Village, visit the Elves’ Toyshop, decorate biscuits in Mrs Claus’ Bakery and view the delights of the Ol’ Sweet Shoppe. Visitors will also meet Santa in a personalised grotto experience where children receive a special gift. Updated Experience for 2022.

Newly themed for 2022 – A Christmas Odyssey.  
Discover the secrets of long lost tales in a one-of-a-kind journey through our Christmas Odyssey Illuminated trail.   Join Jingle in his search for missing elves, take part in solving the riddles, travel through whimsical lands and save Christmas in this sparkly adventure.

Our 120ft Giant Observation Wheel offers you the opportunity to experience the Malvern skyline from a birds-eye view. Wrap up warm and journey to the top of the Wheel in your private gondola. See spectacular views of the Malvern Hills, or gaze upon the sparkles of the Light Trail from a different point of view.

New for 2022 – A Christmas Market joins our Festive Food Quarter and Bavarian inspired Bar.
Explore a variety of stalls, stock up on Christmas goodies and warm up with a mulled wine in a new indoor area.

News