Welcome to Winter Glow – Four amazing festive experiences in Malvern, Worcestershire

Festive fun at Three Counties Showground from November 2021 – January 2022

Immerse yourself in all things seasonal, with an impressive line-up of activities and excitement on offer in Malvern this winter.  Build your own Christmas adventure by choosing any combination from the festive experiences below:


Ice Skating on one of the region’s largest covered real ice rinks, afterwards visit our indoor Ice Cafe for a Hot Chocolate or Mulled Wine

Journey on our Arctic Express land train, visit the Elves workshop and meet Santa with personalised grotto experiences


Head out on our Illuminated Light Trail, featuring Light Tunnels, Giant Flowers, Lake with dancing Water Fountains, and a warming Fire Garden.


See the Malvern skyline from a birds-eye view, in the town’s first ever Giant Observation Wheel located within our new Festival Food Quarter