Winter Glow Christmas Event 2024 – Five amazing festive experiences in Malvern, Worcestershire

Returning for Christmas 22nd November – 31st December 2024

Immerse yourself in all things seasonal, with an impressive line-up of activities and excitement on offer for the top Christmas event 2024 in Malvern this winter.

Tickets now on sale – discounts available for Priority Members

Sign up to our new priority mailing list to receive exclusive Elf discounts and offers

Santa Experiences

Christmas event: personalised santa experience
  • Returning from a SOLD OUT run in 2023
  • Receive a personalised invitation from Santa through your letter box.
  • Visit the Elves’ Toyshop, decorate biscuits in Mrs Claus’ Bakery & view the delights of the Ol’ Sweet Shoppe.
  • Meet Santa in his grotto and receive a special gift.

Ice Skating

ice skating event
  • Warm up at our Ice Cafe with a Hot Chocolate or Mulled Wine.
  • Skate on one of the region’s largest covered real Ice Rinks to a playlist of festive tunes.
  • Browse our Christmas Market, open to non-skaters, and free to enter.

Illuminated Light Trail

illuminated light trail christmas event
  • New theme for 2024! The Light Guardians.
  • Brand new installations! All installations are created by our team of local creative artists and lighting designers.

UV Glow Crazy Golf

  • Brand new for 2024
  • Play a round of UV Glow Crazy Golf on our latest 18 hole indoor Christmas Attraction.
  • Challenge your friends and family to see who can score a hole in one around our elf themed glow in the dark course.


Christmas fairground in Three Counties Showground
  • A larger fairground with new rides and Christmas events confirmed for 2024!
  • Dart around the Dodgems, explore Santa’s Fun House and jump on the Bungee Trampolines.
  • Fly high on the Swing Carousel and whizz around on the Twister! 

Christmas Market

Christmas market at Malvern
  • Free entry to our Christmas Market, no ticket required!
  • With stalls ranging from local arts and crafts to preserves and treats, there will be plenty of Christmas gift ideas.
  • Browse our indoor Christmas Market and stock up on festive goodies.

Food Quarter & Bar

Food quarter, cafe & bar at Malvern's top christmas event
  • Free entry to our Food Quarter, Ice Cafe and Bar, no ticket required!
  • Our crew of independent food traders can be found cooking up a storm in our Indoor Festive Food Quarter! 
  • Vegan, vegetarian and gluten free options available.

Group Bookings

  • Celebrate in true style with our Group, School and Private Booking packages!
  • We offer private Santa Experiences for school groups complete with tasks and activities.
  • Hire our indoor ice rink exclusively for a birthday bash or work Christmas Event Party.

We took our children (age 7 and age 3) to Winter Glow and it did not disappoint…we all had an amazing time and the children didn’t want to leave even by 9:30pm!! So much to do and soooo much fun to be had! All the staff were brilliant and there was a great atmosphere throughout the whole site. If you’re looking for some festive fun then it’s definitely worth checking out Winter Glow 2022…we loved it! 🎅⛸️🎡🤹‍♀️



Via.           Facebook (2022)

We went last year, and the personalised Santa experience was phenomenal. The elves workshop and the quality of the gift provided from Santa was just amazing.



Via.          Facebook (2022)

Wonderful start to the Christmas season. The Christmas village is magical and everything is so pretty, the children really enjoyed the ice rink. We all loved the light trail, brilliant story!



Via Facebook (2022)

A magical experience for my little one but also for us adults, we were delighted to have seen Santa Claus, all the kind staff and everything was very well organised. Great food and amazing light show. A real Christmas magic! Thank you so much and see you next year! 🎁🌲🎀❤️🧑‍🎄😘😍



Via Facebook (2022)

Today we have enjoyed our day at Winter Glow, everything is done with children and families in mind, with plenty to do, eat and drink… thank you Santa for my granddaughter’s special time with you and her present. She was one very happy little girl.



Via Facebook (2022)