Welcome to Winter Glow – Four amazing festive experiences in one central location

Festive fun at Three Counties Showground, Malvern, Worcestershire, from November 2021 – January 2022

Immerse yourself in all things seasonal, with an impressive line-up of activities and excitement on offer in Malvern this winter. From the moment you arrive for your adventure at our port of entry, our Winter Glow ticket team will greet you and direct you to your chosen activity or schedule of activities – Let the fun begin!


Ice Skating on one of the region’s largest covered real ice rinks, afterwards visit our indoor Ice Cafe for a Hot Chocolate or Mulled Wine


Journey on our Arctic Express land train, visit the Elves workshop and meet Santa with personalised grotto experiences


Head out on our Illuminated Light Trail, featuring Light Tunnels, Giant Flowers, Lake with dancing Water Fountains, and a warming Fire Garden.


See the Malvern skyline from a birds-eye view, in the town’s first ever Giant Observation Wheel located within our new Festival Food Quarter