Welcome to Winter Glow – Four amazing festive experiences in one central location

Festive fun at Three Counties Showground, Malvern, Worcestershire, from November 2021 – January 2022

Immerse yourself in all things seasonal, with an impressive line-up of activities and excitement on offer in Malvern this winter. From the moment you arrive for your adventure at our port of entry, our Winter Glow ticket team will greet you and direct you to your chosen activity or schedule of activities – Let the fun begin!


Skate along on one of the region’s largest covered real ice rinks


Journey on our Arctic Express land train to meet Santa with personalised grotto experiences


Head out on our brand new Illuminated Light Trail, at the foot of the magical Malvern Hills


See the Malvern skyline from a birds-eye view, in the town’s first ever Giant Observation Wheel