Personalised Santa Experience

Returning from a SOLD OUT run in 2023 – Allow us to transport you to a festive wonderland, full of immersive adventures and Christmas delights with our Personalised Santa Experience in the West Midlands!

Visiting Santa and his Elves in the Father Christmas Grotto promises magic, wonder, and festive spectacles like never before!

  • 📅 Available from: 22nd November – 24th December 2024.
  • 📍 Location: Three Counties Showground, Malvern, Worcestershire.
  • 🎅 Santa experience lasts up to 2 hours.
  • 💸 Prices for Santa tickets start from £48 for an adult and child.

🕒 Opening times:

🌟 What’s New about our Father Christmas Experience 2024?

Visit Father Christmas in 2024 at our magical Santa Experience like no other – our activity roster this year is stacked with new activities including stories with Mrs Claus, New Interaction Elves and Jingle’s very exciting Christmas Adventure.

🤹‍♀️ The Elf Training Academy & Jingle’s Christmas Adventure

Juggling, diabolos, hula hoops – you name it! The Elf Circus Training Academy is back and better than ever. Learn new circus skills, and receive your Elf Training pin badge. A enchanting activity that’s sure to make your experience even more magical!

Do you have what it takes to ponder the puzzles, decode the details and respond to the riddles? Jingle’s Christmas Adventure leads you on a fantastical journey of fiendish challenges. Can you follow the clues and puzzle your way to the end where a special surprise awaits?

🤶 Two New Elves Arrive In the Winter Village & Mrs Claus Returns

Find Tinker Toymaker testing his creations in the Toy Workshop, and Frosty Wanderer keen to greet you in the Winter Village. Our two new interaction elves are excited to welcome you to the experience and create lasting memories for children of all ages!

Mrs Claus is back in her bakery, assisting with biscuit decorations. New for this year Mrs Claus has chosen some of her favourite stories to share throughout the day.

💌 Special Invitation

Begin the Father Christmas experience with a heartfelt letter from Santa Claus himself, inviting you and your family to create unforgettable memories this winter. Individual invitations can now be sent to each child.

Santa knew all about my little boy and he was amazed!” – Charlotte Higgins

🐾 Additional Santa Paws Sessions and New Sensory Visits

Back by popular demand – you can now add your 4 legged friend to our opening weekend and any weekday Santa Booking (excluding 23rd & 24th Dec)

Our Sensory visits allow all children to visit Santa in a calmer environment. With less bookings per time slot, music and lights kept to a lower level and elves ready to greet each child in a way that suits them – everyone can enjoy this very special time of year.

🎁 Limited Edition Christmas Eve Boxes

Enhance your experience with a take home, Limited Edition Christmas Eve Box. Boxes are available for an individual child or as a family box. These are strictly limited to 500 and will be available to collect from the Santa Experience Check In Area. – These will be available to Pre-Order from Summer 2024.

🎅 Why book a personalised Santa experience for your child?

A truly wondrous journey awaits you this Christmas at the Three Counties Showground, Malvern, Worcestershire. Join Santa and his Elves on this fantastic adventure and allow them to introduce you to a magical world of festive spectacles and unparalleled entertainment.

Our unique Santa’s Grotto 2024 experience begins with a special letter from Santa Claus and invites you to celebrate Christmas together as a family this winter and make memories to last you a lifetime.

Santa Experience 2024 is available from 22nd November – 24th December 2024

During the Santa Experience, which lasts up to 2 hours, your children can:

  • Decorate a Gingerbread man in Mrs Claus’s Bakery
  • Create memories in the Toy Workshop
  • Practise their Elf Circus skills in the Elf Training Academy
  • Write and post your Christmas list in the Winter Village
  • Solve Puzzles around the Winter Village in Jingles Christmas Adventure.

And that’s just the beginning! There’s plenty more festive fun and surprises waiting for you and your family to discover!

*The Christmas Market will be open on Fridays, Saturdays and Sundays only from 22nd November to 22nd December. The market will be closed for visits made on Monday – Thursday.

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The Invitation

Imagine your child’s excitement when they receive a personalised letter from Father Christmas* requesting that they visit him and help his elves this Christmas! Look out for the wax-sealed letter dropping through your letter box this winter to mark the official beginning of your Winter Glow Santa Experience adventure!

*Personalised invitations will only be sent for bookings made at least 14 days before your visit. One invitation is sent per booking/family (unless additional one have been purchased). Winter Glow uses a tracked North Pole Service and cannot be held responsible for any letters lost or damaged in the post, or frozen upon delivery.

The Winter Village

Join the elves in our immersive Santa experience for 2024. You will begin your journey in our Winter Village – here you can solve puzzling challenges in Jingle’s Christmas Adventure to earn a special surprise, seek out the cheeky elf Frosty Wanderer for some festive fun, and learn new skills at The Elf Training Academy to receive your special pin badge.

Discover hidden Christmas delights all around the snow flocked village, and don’t miss a visit to our singing reindeer! If your Christmas list is still to be written, then Santa’s Post Office is the place to be. Post your letters into our very special postbox ready to be delivered to the North Pole by the Arctic Express.

The Toy Workshop

Tinker Toymaker is testing toys in his Toy Workshop and ready to play some fun festive games. Join him in this huge play space with toys that are sure to please kids of any age!

Meeting Father Christmas

Watch your child’s eyes widen with astonishment at this part of the Santa Experience, as Father Christmas asks them personalised questions. Revel in their delight as they receive their very own Nice List Certificate. Plus a special gift picked out by Father Christmas himself!** Will you find him in his office, living room, or preparing his sleigh in the sleigh room?

**Children aged 0-2 receive a storybook, children aged 3 – 12 receive a present, children 13 and over who book a ticket to include a present will receive a chocolate gift (only available in the Santa Experience). 

Mrs Claus’ Bakery

After your visit with Father Christmas, you will head to Mrs Claus’ Bakery where each child will get to decorate their own Christmas biscuit and visit the old Traditional Sweet Shoppee***. Look out for Mrs Claus herself, who will be popping in to help decorate biscuits and share some of her favourite Christmas Stories.

Don’t forget to browse our tasty traditional sweets before heading back out into the Winter Village where you can continue to enjoy our Elf Training Academy, finish Jingle’s Christmas Adventure and enjoy the festive atmosphere!

Santa’s Post Office

Send your very own piece of Elf Mail to Father Christmas and post it through his North Pole Letter Box! This is the perfect opportunity for your children to write to Santa and tell him why they think they should be on the Nice List this year. 

What’s included in my ticket?

Each child receives:

  • A personalised invitation per family in the post*.
  • A personalised Nice List certificate.
  • A personalised visit with Santa Claus.
  • A gift chosen by Santa**.
  • Option for professional photography with Santa***
  • Time to explore Santa’s Toy Workshop and Winter Village.
  • A biscuit decorating session in Mrs Claus’ Bakery.
  • A small drink in Mrs Claus’ Bakery.
  • Time to solve the puzzles in Jingles Christmas Adventure.
  • Send your letter to Santa or his elves at the Post Office.
  • Returning for 2024 – Join the Elf circus skills training academy and receive your pin badge.

Each adult receives:

  • A small mulled wine or hot chocolate.

*Personalised invitations will only be sent for bookings made at least 14 days before your visit. One invitation is sent per booking / family. Winter Glow cannot be held responsible for any letters lost or damaged in the post.

**Children aged 0-2 receive a storybook, children aged 3 – 12 receive a present, children 13 and over who book a ticket to include a present will receive a chocolate gift (only available in the Santa Experience).

***Professional photography is optional and not included in the price of your Santa ticket.

****Items bought from the Traditional Sweet Shoppee will be charged additionally, and are not included in the ticket price.

Free onsite parking and entry to the Christmas market* and food quarter. (*The Christmas Market is open on Fridays, Saturdays and Sundays only)

Santa Experiences will not operate on the following dates: 25th, 26th, 27th, 28th of November and 2nd, 3rd, 4th, 5th, 9th, 10th, 11th or 12th December 2024.

Meet our Elves


Those of you who have ever visited our Grotto, emailed us, or commented on our posts will be familiar with Jingle. He is Santa’s Head Elf, and the ambassador for all things Christmas at Winter Glow.

You can find him down in the Winter Village whizzing around ensuring all things are in place for Santa. A reliable helper, he always gets the job done and is Santa’s main man around the Grotto.


Second in command to Jingle, our resident deputy elf Bells can usually be found in the sorting office making sure each present is wrapped and ready to go! The most organised of elves, Bells always makes sure that no gift is missed from Santa’s sleigh on Christmas Eve.


Tinker is head of the toyshop and can usually be found playing with the toys rather than making them! Appointed Chief Toy Tester by Santa himself, Tinker is in charge of making sure each toy is ready to meet its rightful owner. If you see him, make sure you challenge him to a game of connect 4, it is his favourite!


Postie is the resident Winter Village Postmaster and can be found in the Post Office sorting through all the letters sent in by children with their Christmas present lists. Her job is especially important as she oversees making sure the toyshop elves make enough of each present to go round! Her favourite thing to do is read all the letters sent in by excited children leading up to Christmas Day.


Peppymint is the personal assistant to Mrs Claus and can be found in the bakery helping to make (and taste!) all the special homemade treats. Peppy hopes to become a master baker elf and already has some tasty ideas. Her favourite thing to do is experiment with new biscuit flavours and test them out on all her fellow elves. So far, the verdict is: delicious!


Zippy the Elf is head of the Elf Circus Academy and is always practicing his tricks. He loves to show off in front of his fellow elf friends and all the children visiting the Winter Village. Find him in the circus ring, join the academy and learn some impressive circus skills!


Available again this year, take home the special moment your little ones meet Father Christmas with professional photography. Our photographers will be onsite to capture the wonderful memories of your children with the man himself in our Grotto. The perfect Christmas card opportunity, gift or just one for the family photo album. Photography is an optional extra and charged additionally. This is not included in your Santa ticket.

Need to know
  • The Santa Experience runs from 22nd November 2024 to 24th December 2024.
  • Please allow a minimum of one hour if booking alongside other attractions. Check our FAQ’s for attraction timing examples. The experience takes 1 hour (but can last up to two) and you will be called to meet Santa at anytime within that timeframe.
  • When selecting your tickets, you must include a base ticket (allows up to 1x adult and 1x child). You may then add on additional adult and child tickets to your order as required. Base tickets range from £48.50 – £60 depending on the date and time of your booking. Each group can be a max of 8 people.
  • Santa Experiences will not operate on 25th, 26th, 27th, 28th of November and 2nd, 3rd, 4th, 5th, 9th, 10th, 11th or 12th December 2024.
  • SEND sessions are available on the following dates: 24th Nov at 13:00, 13:20, 13:40, 6th Dec at 15:40, 17th & 18th Dec at 15:20 & 15:40
Santa Paws

Did you know that Winter Glow isn’t always just for humans? On our dog friendly nights, we will be opening Santa’s Grotto to all of our four-legged friends for some festive fun. These will be held on 22nd, 23rd, 24th November and 6th, 13th, 16th, 17th, 18th 19th December 2024

Please note that dogs are only permitted on site on our dog friendly nights.

Book now and bring the most wonderful member of your family along to meet Santa, where they will receive their very own gift and of course lots of love from the elves!

Take a look around the new Santa Experience

No ordinary Santa's Grotto, the Winter Glow Santa Experience is on another level with a toy workshop, sorting office, singing reindeer, bakery and lots more!

As one of the only Personalised Santa Experiences in the whole of the West Midlands, you could not find a more magical place to experience Santa in Worcestershire for Christmas 2024.

Our FAQs page features lots of helpful information about all of our attractions. Please Contact Us if you have any other questions.

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Don’t forget to tell us all about your family at the ticket checkout to help us create a truly magical and personalised family Santa experience for you and your children.

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