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What’s new at Winter Glow 2022?

What's New for 2022

Our elves are once again returning to the Three Counties ShowgroundMalvern Worcestershire, this festive season! If you’ve not visited Winter Glow before, this is your sign to as we have a fab-yule-ous line up of Christmas activities and attractions for you to experience, including a BRAND-NEW Christmas Market and Fairground and themed Christmas Light Trail!

New at Winter Glow

Illuminated Light Trail – ‘A Christmas Odyssey’

Our brand-new Illuminated Light Trail is a magical, night-time Christmas light show that showcases structures, installations and illuminations created especially for Winter Glow by our teams of local creative artists, lighting designers and craft-persons. This year, for the first time, our Christmas Light Trail will have a spectacular new theme for you to experience, along with riddles and puzzles for young brains to engage with.

Explore the Showground and prepare to be transported from the depths of Atlantis to the fanciful shores of festive islands, adorned with shimmering lights and impressive features. This interactive adventure trail is guaranteed to bring an element of festive fun to Worcestershire this winter. 

Younger visitors will be invited to join Jingle the Elf on his quest to find his 5 missing elves, solve clues and make discoveries, whilst older visitors follow the Light Trail narrative, identifying the fun and festive Christmas twists made to the classical Odyssey storyline. This immersive one-of-a-kind experience is guaranteed to surprise and charm both adults and children alike!

Brand-new, themed Illuminated Light Trail this Christmas at Winter Glow.

NEW at Winter Glow – Christmas Market & Fairground

Brand-new for 2022, visit our indoor Christmas Market at the Three Counties Showground, Malvern, Worcestershire. With stalls ranging from local arts and crafts to preserves and treats, as well as plenty of gift ideas for friends and family, you’re guaranteed to be spoiled for choice.

Interested in having a market stall with us this year at Winter Glow? Head to our Market Trader information page for more information.

And the festive fun doesn’t stop there! We have three brand-new fairground rides for you to enjoy alongside our Giant Observation Wheel, each one a great source of fun for all the family. Dart, bump and whizz around the Dodgems, explore the Ice Mountain Fun House and catch Santa on his Runaway Train.


Do you want to experience all our fabulous festive experiences in style, and make a saving? Our VIP Packages automatically book your tickets to all our attractions, whilst reserving you and your group a table in our VIP area, with bottomless drinks, an evening meal and table service for the duration of your stay with us. All whilst making a saving on booking the attractions individually!

BRAND-NEW Christmas Afternoon Tea Packages

Join us this Christmas for an indulgent afternoon filled with an array of sweet and savory festive treats. Located in the VIP area of our Ice Café, our Christmas Afternoon Tea offers up a selection of finger sandwiches, artisan cakes and traditional scones. Warm cold hands on a cup of traditional English tea, or if you’re feeling especially festive, why not upgrade and add a glass of Prosecco or Mulled Wine for the ultimate Christmas treat?

Our Christmas Afternoon Tea is £16.95 per person and are available to book from 11am – 3pm. All Afternoon Tea Packages must be pre-booked. 

BRAND-NEW Jingle’s Bavarian themed Winter Bar

Bringing a taste of Bavaria to Winter Glow will be our brand-new Bavarian inspired bar – the perfect place to partake in a festive tipple or two! Sit back and enjoy an elfishly good mulled wine, an ice cold lager or a warm spiced cider.

Where is Winter Glow?

Winter Glow takes place at the Three Counties Showground, Malvern, Worcestershire, WR13 6NW.

When does Winter Glow open?

Winter Glow opens from the 25th November 2022 – 2nd January 2023. Attraction timings do vary, please check this when booking.

Earlybird Discount

We still have an amazing 20% EarlyBird discount on both Ice Skating and Light Trail tickets. Applied automatically at the checkout, this offer expires on the 30th June 2022.

How do I book tickets?

To book tickets for any of our timed attractions, please head to our ticketing page.

How do I book multiple attractions?

Please see our ‘Example Timings for Multiple Attractions’ on our FAQ’s page. 

Our FAQ’s page features lots of helpful information about all our attractions. Please Contact Us if you have any other questions.